PROPOSED POSITION STATEMENT

I consider my self as a bit of a 'all rounder' of graphic design and want to work in a number of areas of graphic design. My main intrest would be design for music but i also want to work in a range of areas to gain knowledge and understanding in vaired areas of design.

1- I want to design in a large number of media's (digital+print), not limiting my self to one area will increase my knowledge and design skills.

2- I would like to use my design skills in the music industry, designing artwork for artist's and creating identity's for records labels.I would also like to work in the area of publishing and layout, again something in the music industry either with large major labels such as Def jam or Sony but also with smaller underground labels like Tempa or Cadenza who are pushing there selves in the music scene they are in.

3- I want to work with both small local privately owned business's and with large corporate business's, which will increase my knowledge of audience and clients.

4- I would like to work with international client's, this again will increase my understanding of different clients and audience's.

5- At this point in time i would like to work as a freelance graphic designer, working with a design agent.

6- I don't want to limit my slef to working in one area, so along side working closly in the music industry i want to be able to reach and design for a varied client base. A good exmaple of this would be Un.titled who i have referenced in my SWOT analysis who work with local institutions in there area and large corperate companys such as puma or nike.

7- I would also like to work with the area of fashion and clothing. Designing image or type for company's such as Crooks and Castle's, Electronic Poet, Stussy etc who use freelance designer's

8- I feel my own morals and veiw should not be present in the work i do. Instead i should be expressing the audience's or client's veiws even if i don't agree with them.

9- Working with a large number of clients will hopefully give me a good source of income and also a good professional reputation.

10- I feel that the best way for me to work with clients will be through personl selling and networking, this way i can understand what the clients wants throughly.

Task 4- Who else is out there - how good are they

I have decided to look at design agency's that are a interest to the area of work i would like to work in. These company's work both in design for digital and design for print. I have chosen a local company Impression DP who are based in Harrogate, Un.titled who are based in Leicester and have a international client base and finally bcreative who are based in skipton and work with a lot of local business's.

Impression DP

Strengths

- Work with both private sector and public sector providing experience with a large client base.
- Includes print management to make savings cost's for the client.
- Useful, clear information on different area's of website making it easier for the client to understand.
- 17 years of experience.

Weakness

- Not enough pictures of portfolio work.
- No pricing policy/info on design work.
- No website design portfolio.

Opportunities

- A more professionaly presented portfolio of work including context pictures.
- A piece of infomation on there price policy or a online quotation form.
- A web/digital design portfolio with client base.

Threats

- Clients could see the work showed in portfolio as a reflection on the design work.
- Clients could be intimidated about asking about price as there is nothing on the website about it.
- The client has no exmaple of web design so might dismiss the company as not doing webs design.

Bcreative

Strengths

- Offer design for all budgets
- A large about of useful relative information for the customer making for a better buisness experience.
- Make a point of using personal selling to create a trust with the client.

Weakness

- No portfolio of work available on the website, only as PDF.

Opportunities

- A Online portfolio available to view on the website rather than PDF.

Threats

- The interent, other conpetitors could steal the buisness.


Un.titled

Strengths

- Large international client base.
- Work with a number of media's including print,web, moving image and nbew technologies.
- A well presented large online portfolio, availible for a client to view.

Weakness

- No pricing policy or infomation about pricing.
- Just a uk based studio.

Oppurtunites

- Put something about pricing giving people to chance to compare prices with other company's.
- Open a studio in another country opening opportunites for more work with a different global client base.

Threats

- Currency movment may effect working in different country's this would have to be taken into consideration.