E&I Presentation

Maximizing your website

I have stated that my website will be maximized after reading through various website and magazine i found that meta tags when designing the website can be helpful thinking careful about words that your work will link with. I also found that the word GRAPHIC DESIGN is on general search more than GRAPHIC DESIGNER. I have taken this research into account when naming my business as MARTYN WOOLLEY GRAPHIC DESIGN.




Maximize Your Site

1. Step1

   Choose a good domain name. It should be easy to remember and reflect the content of your web site. eHow, for example, is a great domain name for this site because it contains how-to articles. eHow would not be a good domain name for a site full of information about antiques, however.

2. Step2

   Think about the people who are going to visit your site: your audience. Give them the information they will be looking for. Think about the words they might use to search for you and make sure that information-those words-are there. The next few steps explain more about how to get those all-important keywords into your site.

3. Step3

   Use keywords in natural places: page titles, navigation, page headings, and in the body of the content. Don't try to sneak them in using nefarious methods such as hiding strings of keywords on a page in the same color as the page background so they are invisible to the eye. The search engines are on to tricks like this.

4. Step4

   Make sure your site is accessible. The search engines are often called your most important blind users because all they do is read and index the text. If your site can't be used by someone who relies only on the text, then it won't be providing any important information to search engines either. That means you need to make sure the site will work without JavaScript, with no images visible, and with important content not hidden away in a Flash movie.

5. Step5

   Use meaningful words as link text. Don't say "click here." Provide some meaningful words for the user and the search engine to follow. Links are a good place for keywords. If you sell rings, pendants, bracelets, and earrings, those keywords would be great words to use in your links.

6. Step6

   Give each page a unique title. It can have your site name in it, but it should also contain important keywords about what the content of the page is. For example, a site named Jewelry Store with a page about pearl rings could have a title like Jewelry Store : Pearl Rings.

7. Step7

   Use the keywords again in the page heading tags and in the page contents. For example, a heading such as "Cultured Pearls from Japan" and then some text using words like "our stunning collection of cultured pearl rings meet the highest standards . . ." means you have the important information on the page several times. But keep it natural. Work it in so that it appeals to the humans reading the page as well as to the search engines.

8. Step8

   If you have a business to promote and the budget to do devote to search engine optimization there are some links in the resources that will help you choose a reputable company.

   
   

   Taken from: http://www.ehow.com/how_2149400_maximize-search-engine-placement.html

SWOT. NICK DEAKIN

Nick Deakin

Strengths

- Website shows a range of work showcasing potential avenues of design motion graphic, editorial, exhibitions etc.
- A well presented large online portfolio, availible for a client to view.

Weakness

- No pricing policy or information about pricing
-

Oppurtunites

- Put something about pricing giving clients chance to compare prices with other freelancers.
-

Threats

-

Branding, website and digital portfolio.

Eureka-Motion graphics. PROPOSED POSITION STATEMENT

After looking at a business plan i have made decision's about who i want to work for, what type of work i want to produce and where i want it to sit.

I have decided that my main focus will be motion graphics as i feel this a strength. I also feel that there are more clients where work can be gained due to the fact that digital design is at the cutting edge of technology and clients like to communicate through this medium ie. Internet, I Phone, interactive TV etc.

As well as motion graphics i shall be also identifying my self with key skills in, Illustration, editorial, advertising, typography and branding, this way i can produce range for client in turn turning more money over making a profitable business.

I have also identified the sector within i would like to work. For me it is important to have a interest or understanding of the work that you are producing, there for i intend to gain work and clients that are in the culture and entertainment sectors. This breaks off into TV, Music, the arts, and in some cases retail where a culture is present.

I also though i'd redo my proposed position statement updating the position of my practice and what i think i reflect.

1. Ehtusiastic

2. Dedicated

3. Punctual

4. Creative

5. Moving Image

6. Editorial

7. Music

8. Culture

9. Entertainment

10.Humour