I chose to look at two ways in which i could sell my skills to people , creating art for a certain market and hat has a certain influence and style and the other creating a piece of design which could be used by a mass market and of a completely different demographic.
Selling Street Art-
Demographics
A - C1
Esteem seeker
Strivers
Innovators
Self actualizers
25-40
High disposable income
Psychology
Appreciate contemporary art
Gregarious and extrovert
Hip and trendy
Geography
Uk city (London,Brighton,Birmingham,Bristol,Manchester,Leeds,Liverpool,Glasgow,
Edinburgh etc.)
City dwelling
Modern city center apartments.
Behavior
Personal expression
Esteem
Investor
Selling Xmas Cards From A Stall On Skipton Market-
Demographics
C1 - E
Contented and conformers
Traditionalist's
Disconnected
Low disposable income
Psychology
Appreciate a bargain
Traditional views
Down to earth
Basic lifestyle
Geography
Uk ( tourist's)
Skipton
North and West Yorkshire
Behavior
Souvenir of visit
A bargain
Like of traditional aesthetics
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