Monday, 19 October 2009

Segmentation of a target audience

I chose to look at two ways in which i could sell my skills to people , creating art for a certain market and hat has a certain influence and style and the other creating a piece of design which could be used by a mass market and of a completely different demographic.


Selling Street Art-

Demographics

A - C1

Esteem seeker
Strivers
Innovators
Self actualizers

25-40

High disposable income

Psychology

Appreciate contemporary art
Gregarious and extrovert
Hip and trendy

Geography

Uk city (London,Brighton,Birmingham,Bristol,Manchester,Leeds,Liverpool,Glasgow,
Edinburgh etc.)
City dwelling
Modern city center apartments.

Behavior

Personal expression
Esteem
Investor


Selling Xmas Cards From A Stall On Skipton Market-

Demographics

C1 - E

Contented and conformers
Traditionalist's
Disconnected

Low disposable income

Psychology

Appreciate a bargain
Traditional views
Down to earth
Basic lifestyle


Geography

Uk ( tourist's)
Skipton
North and West Yorkshire


Behavior

Souvenir of visit
A bargain
Like of traditional aesthetics




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