Task 2 - Where are they/where will they find me?

As a earlier post i have used the process of segmentation to see how i could sell my products/skills as a free lance designer. I choose to look at two very different demographics to show again my choice about how i don't want to put my self in a box where i am only selling to one market. I am going to have to try and narrow my choice down a bit which is visible in my previous post.

I shall do the same segmentation process for the area of design i want to work also to see the difference.

Producing image for Electronic poet clothing label.

Demographics

A- C1

Strivers

Innovators

esteem seekers

18-30 mostly

Psychology

Hip and trendy

Appreciation for expense

Modern

Electronic music lovers

Geography

City dwelling

City working and socializing

Behavior

Height of fashion

Sense of exclusivity

Part of a group

Again this would be for a freelance purpose and would be useful to know so you can design something that will target the specific audience/consumer.

from looking about businessballs.com i found that the consumer who would be intrested in this product are known as:

aspiring singles & educated urbanites

I want to try and find out about how larger design agency's use this in there practice and see if they have a department that is specifically there for this purpose.

The information about demographics is also useful in the context of the work i produce in class and is a good point of reference for research. I will help me nail my target audience and see what they react to and how they behave towards certain things. This in turn will help create functional design.

Letting clients/employers know that your out there is a important factor and is mostly possible by creating relationships with them.

Letting employer's know that your out there is done by networking with companies, agencies and collective's by emailing, phoning, and meeting them. It will also help if your portfolio is relevant and up to date. It is also i good idea to gain work placements with company that you want to work with.

A good way of letting employers know your out there is by having a website with a online portfolio on it so they know your work and telling them about your website through email, business cards etc.

Working as a freelance graphic designer is slightly different, again having a online portfolio and website is a good idea but there is a lot more self promotion needed. You need to MAXIMISE your website so it one of the ones that comes up in the first pages of a web search engine.I think the same can be said about meeting people and creating relationships with them in a good way to get yourself work. For example if i wanted to do some of the work i talked about in the previous post i would go in to the shops i know would like my work and introduce my self have a good chin wag with the owner/staff and give them a business card with my details on it such a phone number, email and web address.